The advent of a new website for a business is an appealing time, with the opportunity this could bring. Also a daunting task, people within your organisation have their needs, customers should feel content, search engines be satisfied.
Understanding the technical, design and content elements to cover every requirement is rationally beyond most businesses. They have little option but to rely on web developers to supply expertise and implementation.
Defining your project still makes sense, in terms of objectives, time frame and cost. You may have design guidelines, logos, images, industry requirements, compliance needs, yet the time will come to hand over.
Finding A Match
A website consists of more than design. Technical expertise has to blend with copy creation, graphic production, marketing and customer conversion.
There can be exceptions, such as a brochure website for a small business and there are a few people with exceptional knowledge but in general, finding solo freelance support is unlikely to meet the task.
Few websites prove unsatisfactory due to design, this is often agreed and tweaked as progress is made. On what is a key business tool, performance is the core issue, in terms of search placement, or customer conversion.
A website is a living, breathing entity, all round health counts from the start and ongoing work will be needed. You should be sure that the people you select to create your website have the breadth of knowledge to help you succeed.
An External View
Seeking independent support which will not be involved in the build is valuable. This could be a specialist consultant, or an organisation such as ours, around 20% of the website reports we provide are pre build.
This ensures potential web developers are aware of the current position and your business needs. They will also appreciate that you have a knowledgeable, outside eye to rely on, to help judge any proposals they make.
The blend of art and science they are offering to produce will have to match up and technical misunderstanding can be avoided. Your staff and customers have a far better chance of being well served by the new website.
How We Can Help
You may have noticed that we supply expert evidence for legal disputes. This can be forensic analysis for civil, or criminal cases but the vast majority arise from disputes between business owners and web developers.
Avoiding them is far better and we are here to help. You are welcome to give us a call to talk through your intentions, there is no charge for this, an opportunity to add online clarity to the understanding you have of your business.
If a full website report on your current web presence and available opportunities will assist, this can be promptly provided. Should a degree of ongoing monitoring be useful to the project, we are happy to offer support.
A new, or replacement website is a significant investment for any business, we share your wish for this to be a success.