Analysis Outlined

Our Rationale

We provide an overview of our approach on this page, yet every website is different. All elements may come into play, or a few.

Website analysis is akin to forensic investigation. Study of one factor defines others which need scrutiny. We focus on your needs.

Existing Data

Much can be found without sharing data but If you use monitoring or analytical software, or Webmaster Tools and wish to share access or data, this is welcome.

In circumstances where data would be useful but isn't easily available, don't worry. We appreciate that in disputes access may be a problem. This is rarely a concern.

Looking Forward

Technical data is not purely static information. Part of the issue in a disagreement can be the future and this should generally be part of settlement terms.

Where needed, we will look to the future as well as past. Often of more benefit and essential to an agreement which truly works.

meme for answers via web analysis
 

Analysing Your Website

The questions above are reasonable and we agree you shouldn't pluck answers out of thin air, simply look at what can be accurately known. Analysis of your website is about factual information, with technical elements coming first:

  • We crawl your entire site in a similar way to a search engine.
  • Server returns, control files, DNS configuration fully checked.
  • Current search engine placement and indexing data collated.
  • Internal link structure, inbound links and anchor text mapped.
  • Search engine compliance issues checked, however accidental.
  • On and off site duplication tracked down, including the cause.
  • Page load times and inbuilt performance factors are evaluated.

Added to the above are a myriad of smaller details, broken links to page titles, key build errors. A defined picture comes together, unique to your website. Establishing the technical reality of a site is essential, as a base for looking deeper.

Content Comes Next

Quality, or value of content can be part of a dispute, so your site serves visitors and search engines. There may be a degree of subjectivity but not much, we are mindful that our purpose is dispute resolution and accuracy is key.

Content can be assesssed through people and software. Your website studied by a professional copywriter, before carrying out semantic analysis. This is as much an opportunity for assessment as other technical aspects we help with:

 

A combination aimed at finding technical and practical information to help remove barriers, bring settlement to web related disagreements. You are very welcome to contact us to see how we can assist.