Analysis Outlined

Existing Data

We do not normally need server access, neither is providing outside data a requirement. If you do use a facility such as Google Webmaster Tools, or analytic software and wish to share access or data, this is always welcome.

Following a Trail

Website analysis is akin to forensic investigation. Not in general for legal purposes but detailed study of one element often defines others which need close inspection.

We provide an outline of our approach here as we should, yet every website is different. Specific areas are not always examined in a precise order and moving from one to the other may take minutes, or hours. Not least because our work needs to be solution based.

Looking Forward

Keeping a close eye on how the web is evolving, along with what people will expect is essential. As is being aware of search engine testing programs and development. Little point putting in place changes that only serve today, tomorrow holds more value.

meme for answers via web analysis

Answers for Your Website

To the questions above, you might answer web search, leading to content trusted by search engines and people. Detailed analysis of your website can help in both cases, with technical elements the first part of the equation:

  • We crawl your entire site in a similar way to a search engine.
  • Server returns, control files, DNS configuration fully checked.
  • Current search placement and indexing provide vital clues.
  • Internal link structure, inbound links and anchor text mapped.
  • Search engine compliance issues checked, however accidental.
  • On and off site duplication tracked down, including the cause.
  • Page load times and inbuilt performance factors evaluated.

Added to the above are a myriad of smaller details, from broken links to page titles, key build errors to navigation flaws. A picture starts to come together and this often leads to more time on specific issues, along with solutions. Establishing a solid technical base for your site is essential, as a vehicle for what really matters.

Content Above All

Without good content your site serves little purpose for visitors, or modern search engines. They are striving to become near human to return results that fit human need. Essential to their advertising business model which is numbers based.

The days when planting a few keywords in a page could help are vanishing but this is an opportunity, not a problem. You can drive your site forward by serving people and search engines, as long as you acknowledge the subtle differences.

We ensure your website is seen by a professional copywriter, before carrying out a detailed semantic analysis of the site. Our team approach is both technology and people based, a combination we feel leads the field in this area of web analysis.

Duality of purpose is key to our website reports and a successful site. Technically solid with valuable content, built in a way that people and search robots appreciate. You are welcome to contact us to discuss how your site can meet both needs.