Welcome to our website help articles, aimed at all website owners. Avoiding technical detail is not always possible but our entries are intended for people with varying experience.
The objective is to translate information and a few myths into real world advice. The themes should assist self managed sites, or understanding services supplied by others.
Articles are by our own staff, who are not technical authors. They simply wish to create better understanding of the web and help improve service users websites.
Several website articles offer short videos, from sources with good knowledge. Updating video is harder than help documents, so an odd detail may have changed but nothing significant.
Working With The Web
The reason for our articles and our service is to see businesses work with the web. A platform born from collaboration, with customers, other sites, or search engines. In the UK this means Google, who control 88% of UK search and 91% of search based buying decisions.
Their grip on the web not a major concern. We monitor Google quite closely, staff we have contact with tend to be decent people. They have a business to run but care about the web.
Google offer aids to help websites and themselves, including a focus on one aspect of website performance, speed. Highlighted in the video above and deserving a mini article.
Spending time on an introduction to page speed will be useful for site owners. This can be a complex area, although there are core aspects many websites can improve on.
Avoid having resources spread around different domains and help browsers know when they do not need to repeatedly request files. That aspect will require more reading on optimising page caching.
If image perfection is key to your website, emerging high pixel density screens may need a specific approach. In general, keep images a rational size. Optimised for the web, not large, raw images pressed into a smaller display size.
Our mini article is just a brief summary, yet related to the growth of devices accessing the web. Think about mobile users, to see they don't wait forever to read a page.
By all means try our full articles, or if you arrived at this page directly, read more in our introduction to website reports. If you have questions regarding your website, by all means contact us.